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Analyze the SEO authority of a site and its evolution month after month

Domain authority is one of the most decisive SEO signals... but also one of the most opaque to follow.

With our Authority Tracker, You Can Finally Visualize the real evolution of a website over time : authority score, number and quality of backlinks, peak or fall in traffic, main sources of visibility (Google, networks, external links).

Whether it is to monitor your competitors, evaluate a partnership or measure the impact of a netlinking campaign, this tool gives you a Clear and continuous reading of the dynamic SEO Of a domain.

Upload UI element
authority-tracker
+1,000,000 qualified visitors attracted for our customers in 2024 via Google and LLMS

Authority monitoring, traffic, SEO evolution

Monitor the evolution of a domain's authority, traffic sources, and SEO signals. A strategic tool for evaluating the progress of a site.

Follow the evolution of a site's SEO authority over several months

Our analysis engine records the progression (or fall) of a domain's SEO authority month after month: number of backlinks, authority score, diversity of referring domains, evolution of off-site signals.
This is the best way to assess whether your netlinking efforts are paying off... or if a competitor is taking the advantage.
You Benefit from a Dynamic Vision of your positioning in the global SEO landscape, with clear and comparable curves over time.

Analyze the traffic sources that support this authority

A good SEO score never comes from nowhere. Thanks to our analysis module, you discover the Exact Channels That Nourish Authority of a domain: organic SEO, backlinks, direct traffic, social, referral...
You identify the most effective strategies among your competitors or partners, and you Identify traffic opportunities That would deserve to be replicated or strengthened on your own site.

Anticipate Weak Signals of Loss of Visibility

When a site loses authority, it's not always visible right away. With Authority Tracker, you can identify First Signs of a Downturn : drop in the quality of links, fall in incoming traffic, stagnation of referring domains...
You can then adjust your actions in time, detect SEO attacks, or simply choose to act early to consolidate your position.

How does it work?

Step 1 of the ovirank seo software

Enter a domain to monitor

Enter the domain name you want to analyze (yours or that of a competitor).

Step 2 of the ovirank seo software

Automatic authority and traffic analysis

The tool retrieves backlink data, traffic sources, traffic sources, authority score and monthly trends.

Step 3 of the ovirank seo software

Follow trends and adjust your strategy

Visualize increases or decreases in authority over time to adapt your SEO campaigns accurately.

Ovirank est choisi par +100 marques, équipes marketing et agences dans le monde

Adel Lucas
carole whakata
Carole Lainé
Alex Invest
Antoine Varraso
Audrey Marangon
Audrey Maragon
Cheima Braiki
Guillaume Lujan
Joris de Sousa
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Julie Martin
Lamia Zinai
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Luc Allain
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Romain AI
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Sandrine Chissos

Get started for free today!

pricing essentiel

Essential

99€/month/site
Start for free
Interface d'un logiciel IA avec tableaux et graphiques, icônes UI et logo, texte IA et LLMs
pricing pro

Pro

415€/month/site
Start for free
Interface d'un logiciel IA avec tableaux et graphiques, icônes UI et logo, texte IA et LLMs
pricing entreprise

Business

999€/month/site
Start for free
Interface d'un logiciel IA avec tableaux et graphiques, icônes UI et logo, texte IA et LLMs
AI analysis

AI Models

Claude Gemini ChatGPT Perplexity Group

Claude Gemini ChatGPT Perplexity Group

Claude Gemini ChatGPT Perplexity Group

Number of prompt tracks

5 per day (750/month)

10 per day (1500/month)

25 per day (3750/month)

Competitor leaderboard

SEO Audit & Research

Audit of your site

1 report/month

2 reports/month

4 reports/month

Keyword research

50/month

100/month

200/month

Domain and backlink analysis

50/month

100/month

200/month

Finding Trendy Niches

5/month

10/month

20/month

Contents

Blog post generation

5/month

15/month

30/month

Content creation for Linkedin, Reddit, Quora, and Medium

5/month

15/month

30/month

Spying & alerting new competitor pages

Buying Backlinks cited by AIs

Connect to Shopify, Webflow Worpress and Prestashop

Available soon

Available soon

Available soon

Account

User number

1 user

3 users

10 users

Customer support

Response in less than 12 hours via email

Response in less than 12 hours via email

Slack group for a response in less than 4 hours

Connect to Google Search Console

Video SEO training

AI analysis

AI Models

Claude Gemini ChatGPT Perplexity Group

Number of prompt tracks

5 per day (750/month)

Competitor leaderboard

SEO Audit & Research

Audit of your site

1 report/month

Keyword research

50/month

Domain and backlink analysis

50/month

Finding Trendy Niches

5/month

Contents

Blog post generation

5/month

Content creation for Linkedin, Reddit, Quora, and Medium

5/month

Spying & alerting new competitor pages

Buying Backlinks cited by AIs

Connection to Shopify, Webflow, Wordpress and Prestashop

Available soon

Account

User number

1 user

Customer support

Response in less than 12 hours via email

Connect to Google Search Console

Video SEO training

AI analysis

AI Models

Claude Gemini ChatGPT Perplexity Group

Number of prompt tracks

10 per day (1500/month)

Competitor leaderboard

SEO Audit & Research

Audit of your site

2 reports/month

Keyword research

100/month

Domain and backlink analysis

100/month

Finding Trendy Niches

10/month

Contents

Blog post generation

15/month

Content creation for Linkedin, Reddit, Quora, and Medium

15/month

Spying & alerting new competitor pages

Buying Backlinks cited by AIs

Connection to Shopify, Webflow, Wordpress and Prestashop

Available soon

Account

User number

3 users

Customer support

Response in less than 12 hours via email

Connect to Google Search Console

Video SEO training

AI analysis

AI Models

Claude Gemini ChatGPT Perplexity Group

Number of prompt tracks

25 per day (3750/month)

Competitor leaderboard

SEO Audit & Research

Audit of your site

2 reports/month

Keyword research

200/month

Domain and backlink analysis

200/month

Finding Trendy Niches

20/month

Contents

Blog post generation

30/month

Content creation for Linkedin, Reddit, Quora, and Medium

30/month

Spying & alerting new competitor pages

Buying Backlinks cited by AIs

Connection to Shopify, Webflow, Wordpress and Prestashop

Available soon

Account

User number

10 users

Customer support

Slack group for a response in less than 4 hours

Connect to Google Search Console

Video SEO training

Attract more patrons

As +50 Ovirank client companies have already done.
Google Search console
photo de profil du client Alix et brenda
Alix & Brenda
AccessCosmetic.com/
Google Search console
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Entrepreneur Franchises
inris-formations.com
Google Search console
Sylvain mouraret
Dr Sylvain Mouraret
Neveclinic.ch
Google Search console
logo maisonmoches
Real Estate Entrepreneur
homesmoches.be
Google Search console
Audrey Marangon
Audrey & Sandrine
myteamplus.com
Google Search console
logo elyssa cosmetics
Rachid Ammar
elyssacosmetiques.com
Google Search console
Thomas Giraud The Deployer
Thomas Giraud
the-deployer.fr
Google Search console
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Ethan Bensoussan
neurobase.app
Google Search console
Logo plethor
Mehdi Kerraoui
Plethore.fr

Discover Ovirank's other SEO features

Do you have a question?

Frequently asked questions

What is a good SEO authority score for a website?

It is a link placed on a website already used as a source by artificial intelligence models like ChatGPT, Claude, Perplexity, Gemini or Grok. These sites are perceived as reliable by AIs and by Google, which maximizes your visibility.

What is the difference between domain authority and page authority?

Classic backlinks especially improve your positioning on Google.
The backlinks cited by the AIs, on the other hand, work on two fronts :

  • Traditional SEO
  • Conversational SEO (visibility in AI responses)

How to automatically follow the evolution of a competitor's authority?

With tools like Authority Tracker, you can monitor the progress of a domain over time: number of backlinks, overall score, traffic sources, and trigger events. This allows you to identify what works for them (netlinking campaign, viral article, press partnership...) and to adjust your own strategy to stay ahead.

What is SEO authority and why is it essential in 2025?

TEASEO authority is one of the most important (and sometimes the most underrated) pillars of natural referencing.
In a web saturated with content, search engines — and especially Google — must prioritize results. This is where authority comes in: it determines How Trustworthy and Legitimate is a Site To appear at the top of the results.

But be careful: SEO authority is not just a number. It is a Set of Signals Which, combined, influences your positioning on strategic requests.

In this article, we explain to you:

  • What is SEO authority,
  • How it is calculated (Domain Authority, Trust Flow, etc.),
  • Why does it impact your visibility,
  • And above all: how to analyze it, build it and monitor it over time.

Definition: what exactly is SEO authority?

TEASEO authority Designate the Perceived credibility of a website In the eyes of search engines. It is based on various criteria such as:

  • the quality and quantity of backlinks,
  • the reputation of the site in its sector,
  • The history of trust,
  • the architecture of the site,
  • user behavior (clicks, time spent, bounce...).

It is an overall score (not always public) that Directly influences your chances of ranking No Google.

💡 We also often talk about Domain Authority (DA) gold Domain Rating (DR), metrics proposed by Moz or Ahrefs to estimate this authority.

How does Google assess the authority of a site?

Google does not give an official authority score. But its algorithms take into account:

  • The link profile (incoming backlinks, anchors, diversity, relevance),
  • The quality of the content (original, expert, structured),
  • The user experience (speed, mobile-friendly, navigation),
  • E-E-A-T signals : Expertise, Experience, Authoritativeness, Trustworthiness.

In other words: for Google, an “authoritative” site is a useful, reliable and recognized site in its field.

SEO authority vs. backlinks: what's the difference?

Les Backlinks are inbound links to your site. The SEO authority, on the other hand, is The cumulative result of these links, weighted by their quality.

A backlink coming from a recognized site like Le Monde or Wikipedia will Worth much more only 100 links from blogs that are not very credible.

Good netlinking = increasing authority.
Bad netlinking = penalty, or stagnation.

Why SEO authority is crucial for your visibility

The stronger your authority, the more you have:

  • Of Chances of ranking on competitive keywords,
  • Of Organic Traffic regular,
  • Of Resiliency In the face of Google updates,
  • Of conversion, because users trust well-positioned sites.

Conversely, a site with little authority often gets stuck on page 2 or 3, even with good content.

How do you measure your SEO authority?

Here are the most reliable tools in 2025:

  • Ahrefs (Domain Rating - DR)
  • Moz (Domain Authority - DA)
  • Semrush (Authority Score)
  • Majestic (Trust Flow & Citation Flow)
  • OviRank — Authority Tracker (continuous analysis of the evolution of authority and traffic sources)

Also remember to look at:

  • The number of backlinks vs. referring domains,
  • The evolution of SEO traffic over time,
  • Links gained/lost each month.

How can you improve the authority of your site?

1. Get quality backlinks

Guest articles, press relations, links from authority sites in your niche.
Avoid automated or mass-purchased backlinks — Google detects them quickly.

2. Create expert content

The more profound, documented, and well-structured your content is, the more it is shared and taken up naturally.

3. Work on your brand

Good branding builds your reputation and attracts connections effortlessly.

4. Take care of your UX

Speed, responsiveness, time spent, structure: all this indirectly reinforces your perceived authority.

What should you do if your SEO authority is stagnant or falling?

Common causes include:

  • Loss of backlinks (sites deleted, links disowned...) ),
  • Bad netlinking (toxic links, anchor stuffing... ),
  • Duplicate or weak content,
  • Technical problems (indexing, security, slowness...).

Use a Authority Monitoring Over Time Suchlike Authority Tracker To detect these weak signals and respond in time.

Should you aim for high SEO authority at all costs?

Not always. It all depends on your niche.

If you are in a Low competitive SEO niche, you can dominate with average authority.
On ultra-competitive keywords, you will need a Solid, diverse, and credible relationship profile.

The important thing is the consistency between your authority, your ranking goals, and your content strategy.

Conclusion: mastering SEO authority means investing in long-term visibility

SEO authority is not a race for numbers, but a Strategic Indicator trust and credibility.
By understanding how it works, measuring it regularly, and optimizing it through targeted actions, you create a solid and sustainable digital asset.

With tools like Authority Tracker, you can finally visualize what was invisible: the real progress of your domain in the SEO ecosystem.

Is your site well referenced on Google and AI?

Otherwise, Ovirank can help you optimize your content, find the right keywords, analyze your visibility in LLMs like ChatGPT.
A single platform to dominate Google and AIs.