Discover how Lympa e-commerce doubled its organic traffic in 6 months thanks to the optimization of its Shopify store and an AI SEO content strategy.
Traffic multiplied by 2 in less than 6 months
Lympa is a lingerie brand designed by and for women, with the mission of making every woman's daily life both comfortable and elegant. Specializing in lingerie that combines softness, elasticity and style, Lympa offers ranges adapted to all body types and occasions, from work to the evening. With a community of more than 40,000 successful customers and exceptional customer satisfaction, Lympa stands out as a reference in the field of affordable and versatile lingerie.
Before collaborating with Ovirank, Lympa faced a common problem in the e-commerce sector: limited organic traffic that was holding back the growth of their Shopify store. With fierce competition and specific SEO needs, the brand lacked visibility on search engines to stand out and reach new potential customers.
To solve these challenges, Ovirank undertook a comprehensive technical optimization of the Shopify store, ensuring that all collection and product pages respected SEO best practices. A series of strategic blog posts have also been written to attract a qualified audience and strengthen brand authority. Thanks to close and rapid collaboration, these optimizations were carried out effectively, allowing Lympa to focus on its advertising campaigns while benefiting from an efficient site.
The collaboration with Ovirank quickly paid off: Lympa saw its organic traffic double in the space of a few months, translating into a significant gain in visibility. In addition, optimizations have improved the user experience, leading to a better conversion of visitors into customers. With a site that is now technically optimized and an effective content strategy, Lympa is better positioned than ever to continue its growth in the lingerie sector.
