We supported The Deployer agency in their referencing to strengthen their credibility and conversions with advanced e-merchants on Shopify.
50% increase in traffic in 6 months
The Deployer is a Shopify CRO agency that is no longer present in the e-commerce ecosystem.
Known for its concrete results, its ability to make data speak for itself, and its obsession with performance, the team has a perfect command of optimizing the conversion rate.
However, despite an extremely solid offer and a high level client portfolio, their site did not reflect — on Google — the real power of their expertise.
When they contacted us at Ovirank, the observation was simple: their SEO traffic was not growing, even as their brand awareness was growing.
Their site was slow, the editorial architecture did not make it possible to capture the most strategic requests, and the content with high added value — which you would expect to find on an agency of this caliber — was absent or too buried.
They needed structure, speed and a real SEO approach aligned with their high-end positioning.
We fixed the main performance issue by implementing a system of delayed loading of videos.
This made it possible to considerably speed up the site on mobile, Increase the PageSpeed score from 42 to 90, and to strengthen the technical fundamentals for SEO.
We have completely redesigned the editorial structure of the site, by setting up a silo architecture focused on advanced scaling topics:
Each page has been designed to meet a specific intention, with a logical and progressive internal network, designed for Google... and for readers.
Finally, we created and integrated two interactive tools:
These tools were designed to strengthen the reputation of The Deployer, while generating qualified SEO traffic and natural shares.
They quickly became major entry points to the site.
In the space of three months, the first results confirmed the direction taken. The organic traffic has doubled, a sign that the technical and structural optimizations put in place better met the expectations of e-retailers in the scaling phase. The loading time has been halved, improving both the user experience and the technical signals essential to natural referencing. Finally, the perceived credibility of the agency has grown stronger with the addition of practical tools and more targeted content, which has also facilitated natural sharing and external mentions.
Where the site was previously designed primarily to convert existing traffic (referrer or advertising), it is now better structured to attract a qualified audience via SEO, with a coherent message, precise answers to research intentions, and increasing editorial authority.
This collaboration with The Deployer illustrates the complementarity of two approaches: their expertise in optimizing conversions, and our role at Ovirank, which consists in create the conditions for the right people to find their site at the right time.
Avec Ovirank, on a explosé nos positions SEO sur plusieurs structures. Leur force, c’est le volume et la vitesse : publier massivement, se positionner vite et optimiser en continu.
Résultat, des milliers d’URL référencées, du trafic qualifié et surtout des clients.
Clairement, un no-brainer.
