Aeternia Heritage

Aeternia Patrimoine's main problem did not lie in its brand image or its site, but in The lack of solid SEO foundations. The site had been tailor-made by an agency, which made it difficult to modify and poorly optimized for SEO.

The challenges were twofold:

• Optimize what already exists without starting from scratch.
• Attracting local and qualified traffic in an ultra-competitive sector (wealth management, taxation, investment).

It was essential to make Google understand that the Aeternia site precisely answered the searches of Bordeaux residents looking for wealth management solutions.

Site analysis & strategic redesign

After an in-depth audit of the existing situation, we identified the main obstacles:

• Of missing or poorly structured metadata
• One weak internal mesh, without a clear hierarchy
• One frozen site structure, which limited the addition of optimized content

We therefore restructured the main pillar pages around its main services (wealth management, tax optimization, retirement, transmission, etc.) and enriched their content to better target local search intentions.

Creation of thematic daughter pages

To increase the number of targeted keywords and demonstrate more expertise in the eyes of Google, we created specific sub-pages under each major service page. For example:

• Under “Wealth Management”, we added pages targeting entrepreneurs, liberal professions or young professionals.
• Under “Tax Optimization,” we've written content that answers the frequently asked questions that customers looking for optimization ask.

Each sub-page answered a specific request, in clear and educational language, while consolidating the site's authority over its domain.

Stabilization of positioning & local netlinking

The positions of the site were previously too volatile, especially on the most competitive keywords. We have therefore strengthened the credibility of the site through a targeted local netlinking campaign.

We obtained backlinks from locally relevant sites (specialized directories, regional financial blogs, professional partners), with the aim of strengthen local reputation and to anchor Aeternia in its geographical environment.

Thanks to this gradual but rigorous strategy, the effects were quickly felt:

• Organic traffic has experienced a continuous and stable rise, ending the previous irregular peaks.
• The strategic pages were positioned on very targeted requests (e.g.: “Bordeaux wealth management firm”, “Bordeaux asset management consultant”).
• Romain now receives every week several qualified requests, without having to spend on advertising.

Aeternia's SEO strategy is now based on solid, scalable, and conversion-oriented foundations. The architecture of the site, designed for SEO, allows it to continue to develop without technical constraints.