Discover how MyTeamPlus went from 200 to 2,000 visitors in 6 months thanks to a local SEO blog focused on sports, mental performance and osteopathy.
From 200 to 2,000 visitors in 6 months
My Team Plus is a Toulouse company co-founded by two sports professionals, Sandrine Chissos and Audrey Marangon, who combine their skills to offer comprehensive support.
Sandrine works as a sports psychologist, while Audrey, an osteopath and performance coach, takes care of physical preparation.
They also use modern approaches such as neuro-motor reprogramming, virtual reality or cognitive training to boost the performance of athletes.
Their Webflow site, until now reduced to a landing page, did not allow them to position themselves on local requests (for example “sports trainer in Muret”) and to effectively attract new customers.
With a poorly optimized single-page site, My Team Plus did not appear on Google for the major keywords of their business, limiting their access to potential customers in the Toulouse region.
Since the competition around terms related to physical and mental preparation was strong, they needed to develop a solid content structure to highlight their expertise in psychological support, osteopathy, cognitive training and other innovative services.
The objective was to quickly gain visibility, attract local customers and convert these visitors into appointments.
The site has been redesigned by adding several pages (services, blog, contact) in order to make it more readable for Google and to clearly outline the offer: mental preparation, osteopathy, neuro-motor reprogramming, etc.
At the same time, a set of articles was created and optimized to target relevant keywords, both generic (sports coaching, mental preparation) and more specific (golf training, neuro-motor reprogramming).
We used an AI-based keyword identification process to find specific opportunities, while maintaining the duo's sporting identity and expertise.
In just a few weeks, the site registered its first contacts via the new form, a sign of a concrete gain in visibility.
Natural referencing, supported by the regular publication of targeted content, has allowed My Team Plus to double its traffic, while now appearing on essential local queries.
Published articles, whether related to physical preparation, mental coaching or the use of virtual reality, have gained positions on Google and started to attract a wider audience, confirming the effectiveness of the new architecture and the SEO strategy.
Nous avons confié à Thibault la création d’un blog afin d’améliorer notre référencement, et nous sommes très satisfaits du résultat ! Professionnel, réactif et efficace, Thibault a parfaitement su nous conseiller sur la stratégie SEO à adopter.
En plus du référencement, il repère et corrige toutes les incohérences de notre site internet, nous permettant ainsi d'avoir un ensemble cohérent et parfaitement fonctionnel. Nous constatons déjà une nette progression de notre visibilité sur Google.
Je recommande vivement ses services à ceux qui cherchent un spécialiste sérieux, précis et compétent !
