Inris Formations

Problem & Challenges

The initial WordPress site did not allow for a sufficiently detailed SEO structure to meet INRI'S ambitions. On the one hand, the large volume of local pages to be created (more than 350 points of conduct) required a system automated and scalable. On the other hand, the themes around driving (code, licenses, exams...) are ultra-competitive.

It was therefore necessary to rethink the entire architecture of the site, while integrating a logic of local referencing, of technical scalability And of semantic mesh, in order to capture both local and national requests.

Analysis and strategic choice: WordPress → Webflow

After a complete audit of the WordPress site, we optimized its SEO foundations. But quickly, the need for a more efficient and more flexible site emerged.
We then migrated to Webflow, in order to benefit from total control of architecture, performance, and better content automation.

Site creation and SEO structuring

We designed all the architecture of the Webflow site, with more than 100 static pages and a system ready to host hundreds of additional local pages.

Each driving point page was designed for local referencing:

• automatic integration of data from Wikipedia about the city and the place,
• adding opening hours, of services offered,
• generation of optimized text around local vocabulary and location-based search intentions.

LLM SEO & SEO Content Production

Once the structure was finalized, we launched a strategy of massive referencing, at the same time:

• On the site : production of optimized content around traffic regulations, license passing, and exams,
• off the site : distribution in search engines, but also in LLMs (ChatGPT, Perplexity...) via contextualized content,
• via satellite media : LinkedIn, Reddit, forums, and high authority platforms (SEO parasite).

The new INRI'S Webflow site is today fully optimized for SEO, both technically and semantically.
Each point of conduct benefits from its own optimized page, visible locally, with reliable, contextualized and automated content.

The site has also initiated a high visibility on AI response engines, an acquisition lever that is now essential.
This new base now allows us to support INRI'S on regular SEO actions, to further strengthen its national dominance.