Semrush is a SaaS SEO optimization platform powered by artificial intelligence. It is transforming the way you plan, execute, and measure your digital actions to gain visibility and results.
Semrush combines keyword research tools, technical audit, position monitoring and competitive analysis. In a landscape where SEO is evolving rapidly, areas for optimization are multiplying and manual decisions are becoming expensive. Semrush offers a centralized data source, guided intelligence, and clear workflows to turn insights into concrete actions. This approach reduces the guesswork and quickly aligns priorities with business goals.
AI-powered keyword research to anticipate intentions and discover opportunities profitable. Technical audit that identifies obstacles and proposes prioritized improvement plans to speed up the ranking. Backlink and domain profile analysis to assess quality and risks before they hold back your growth. Position tracking and automated reports that turn results into decisions Impactful. Optimized content suggestions and article ideas aligned with search intentions and potential traffic to feed your editorial calendar. These tools help you clearly communicate results to stakeholders and justify the necessary investments and convert insights into measurable gains.
This software is not an isolated solution or a simple toolbox. It does not replace your marketing team or the overall strategy, but serves as a compass and digital workshop. It does not impose a single user manual; it adapts the recommendations to your sector, your market and your objectives. And it's not just superficial relationships: every piece of data is contextualized and actionable. This avoids misunderstandings about what you can expect from the tool and when you can measure the gains.
By combining data depth, speed of execution, and practical advice, Semrush helps marketing managers drive SEO and content performance at scale. Its AI-based model makes it possible to anticipate trends, allocate resources more accurately and monitor the return on investment. It's a platform that prioritizes clarity, predictability, and measurable progress without excessive promises. For growing teams, this means being able to progress without relying on a single expert or a cumbersome process.
Otterly AI is an SEO platform powered by artificial intelligence that helps brands understand and optimize their visibility on generative searches. Its promise: to give you a clear reading of brand mentions and site quotes on new AI engines, so you can act faster.
Otterly AI is designed to track brand footprints on AI platforms and web citations. Today, SEO is in constant motion: AI conversations and results rely on sources that escape traditional reports, making real-time monitoring and the correlation between content and visibility crucial. Otterly AI provides an integrated view to understand where your brand is being cited, who is talking about you, and how your pages are gaining or losing relevance on generative searches. The result: an actionable and measurable view to guide your priorities.
Here are 3 to 5 key features, with the following benefits: Conversational keyword research Identify the prompts and questions that your audience asks about ChatGPT, Perplexity, and others, in order to adapt the content. Brand and citation monitoring Measure your share of voice and identify opportunities in real time. GEO Audit Analyze 25+ on-page factors to optimize local citations and presence in AI results. Automated dashboards and weekly reports synthesize data without manual effort. Action guides align pages, content and outreach and accelerate visibility gains.
These tools integrate with your existing workflows, reducing noise and quickly aligning content, links, and outreach.
Otterly AI is not just a traditional ranking tool; it's no substitute for technical checks. It is not a search engine and it is not a purely local optimization platform. It's an AI Search monitoring and optimization solution that integrates into marketing and SEO workflows to guide decisions rather than imposing a single methodology. This avoids assumptions and promotes decisions based on accurate and reliable data.
In summary, Otterly AI helps teams stay informed, act quickly, and direct their content to the most relevant AI surfaces. By combining visibility, quotations, and prompts, it becomes easier to capture emerging demand and strengthen brand presence without overloading operations. The software is part of a pedagogical and measurable approach, adapted to a marketing manager or manager.
