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Semrush vs Waikay : which one to choose?

Semrush and Waikay are two popular tools for tracking visibility in AIs, but which one is best suited to your needs?

We compare their features, pricing, and advantages to help you choose the AI SEO tool that best fits your strategy.

🗓️ Last update:
2/9/2025
Semrush software website

Semrush

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Waikay software website

Waikay

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VS

Ovirank is a better SEO AI alternative to become visible in AIs.

+500 Businesses are already using Ovirank

Ovirank is chosen by +100 brands, marketing teams and agencies around the world

Adel Lucas
carole whakata
Carole Lainé
Alex Invest
Arnaud Labossière
Audrey Marangon
Audrey Maragon
Cheima Braiki
Guillaume Lujan
Joris de Sousa
photo de profil du client Julie
Julie Martin
Lamia Zinai
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Luc Allain
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Romain AI
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Sandrine Chissos
Semrush software website

Semrush

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Semrush software website

Semrush is a SaaS SEO optimization platform powered by artificial intelligence. It is transforming the way you plan, execute, and measure your digital actions to gain visibility and results.

What is Semrush and why is it useful

Semrush combines keyword research tools, technical audit, position monitoring and competitive analysis. In a landscape where SEO is evolving rapidly, areas for optimization are multiplying and manual decisions are becoming expensive. Semrush offers a centralized data source, guided intelligence, and clear workflows to turn insights into concrete actions. This approach reduces the guesswork and quickly aligns priorities with business goals.

Key features and benefits

AI-powered keyword research to anticipate intentions and discover opportunities profitable. Technical audit that identifies obstacles and proposes prioritized improvement plans to speed up the ranking. Backlink and domain profile analysis to assess quality and risks before they hold back your growth. Position tracking and automated reports that turn results into decisions Impactful. Optimized content suggestions and article ideas aligned with search intentions and potential traffic to feed your editorial calendar. These tools help you clearly communicate results to stakeholders and justify the necessary investments and convert insights into measurable gains.

What Semrush is not

This software is not an isolated solution or a simple toolbox. It does not replace your marketing team or the overall strategy, but serves as a compass and digital workshop. It does not impose a single user manual; it adapts the recommendations to your sector, your market and your objectives. And it's not just superficial relationships: every piece of data is contextualized and actionable. This avoids misunderstandings about what you can expect from the tool and when you can measure the gains.

Conclusion and perspective

By combining data depth, speed of execution, and practical advice, Semrush helps marketing managers drive SEO and content performance at scale. Its AI-based model makes it possible to anticipate trends, allocate resources more accurately and monitor the return on investment. It's a platform that prioritizes clarity, predictability, and measurable progress without excessive promises. For growing teams, this means being able to progress without relying on a single expert or a cumbersome process.

Waikay software website

Waikay

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Waikay software website

Waikay is an artificial intelligence-powered SEO software that is transforming the way your brand sees and is found online. It combines analysis, action plan and content monitoring to optimize your visibility and limit the risks of misinformation. This promise is based on reliable AI and controlled data.

Description of Waikay

Today's SEO is drowned in scattered data and contradictory information. Teams lack visibility into what AI engines really know about their brand, and action plans often remain abstract. Waikay brings these elements together and turns analysis into concrete action. The indicators mix: search volumes, page quality, link authority, and the results remain difficult to interpret without a unified framework.

Features

Prompt visibility monitoring to measure the impact of each AI request on your brand, Brand AI score which assesses reliability and thematic sharing, Fact-checking who identifies errors and factual discrepancies, GEO maps who transform insights into concrete actions, and Competitive comparison to locate your performance. Onboarding is fast and reports adapt to your language and sector, with privacy controls and permissions adapted for teams.

Positioning

Waikay is not a content generation tool or a general marketing solution. It is not a simple data aggregator without context. It is a platform specialized in AI-driven SEO optimization, focused on the clarity of insights and measurable action. It does not replace human expertise but complements it, by providing frameworks and guidelines for prioritizing actions and verifying results.

Conclusion

In summary, Waikay helps marketing executives and managers understand what AI knows about their brand and influence their positioning on AI engines. The aim is a more transparent vision, actionable plans, and better resilience in the face of fluctuations in the digital landscape. An exploratory test may be considered to evaluate the tool without commitment. What matters is the traceability of actions and the ability to quickly recalibrate priorities. The reports are designed to be understood by an executive committee and to guide quarterly decisions. Data security is a priority and access is managed by role.

Ovirank Is a Better alternative.

+500 Businesses are already using Ovirank

Ovirank is chosen by +100 brands, marketing teams and agencies around the world

Adel Lucas
carole whakata
Carole Lainé
Alex Invest
Arnaud Labossière
Audrey Marangon
Audrey Maragon
Cheima Braiki
Guillaume Lujan
Joris de Sousa
photo de profil du client Julie
Julie Martin
Lamia Zinai
Logo LinkedIn blanc sur fond bleu, icône de réseau social professionnel
Luc Allain
Logo LinkedIn blanc sur fond bleu, icône de réseau social professionnel
Romain AI
Logo LinkedIn blanc sur fond bleu, icône de réseau social professionnel
Sandrine Chissos

Compare Semrush with other AI mention tracking software

Still have questions about Semrush and Waikay?

Frequently asked questions about Semrush

What is Semrush?

Semrush is a tool that helps users track and optimize their SEO. It offers features like keyword tracking, backlink analysis, and site audit.

Can I use Semrush for free?

Yes, Semrush has a free version with limited features. To unlock advanced options and increase quotas, you need to upgrade to a paid subscription.

How do I cancel my Semrush subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access will end at the next deadline.

Frequently asked questions about Waikay

What is Waikay?

Waikay is a tool that helps users track AI mentions of their brand and analyze the sentiment of mentions. It offers features like real-time tracking of mentions, sentiment analysis, and personalized reports.

Can I use Waikay for free?

Yes, Waikay has a free version with limited features. To unlock the advanced options, you need to upgrade to a paid subscription.

How do I cancel my Waikay subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access will end at the next deadline.

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