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Semrush vs SE Ranking : which one to choose?

Semrush and SE Ranking are two popular tools for tracking visibility in AIs, but which one is best suited to your needs?

We compare their features, pricing, and advantages to help you choose the AI SEO tool that best fits your strategy.

🗓️ Last update:
2/9/2025
Semrush software website

Semrush

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SE Ranking software website

SE Ranking

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VS

Ovirank is a better SEO AI alternative to become visible in AIs.

+500 Businesses are already using Ovirank
+1,000,000 qualified visitors attracted for our customers in 2024 via Google and LLMS
Semrush software website

Semrush

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Semrush software website

Semrush is a SaaS SEO optimization platform powered by artificial intelligence. It is transforming the way you plan, execute, and measure your digital actions to gain visibility and results.

What is Semrush and why is it useful

Semrush combines keyword research tools, technical audit, position monitoring and competitive analysis. In a landscape where SEO is evolving rapidly, areas for optimization are multiplying and manual decisions are becoming expensive. Semrush offers a centralized data source, guided intelligence, and clear workflows to turn insights into concrete actions. This approach reduces the guesswork and quickly aligns priorities with business goals.

Key features and benefits

AI-powered keyword research to anticipate intentions and discover opportunities profitable. Technical audit that identifies obstacles and proposes prioritized improvement plans to speed up the ranking. Backlink and domain profile analysis to assess quality and risks before they hold back your growth. Position tracking and automated reports that turn results into decisions Impactful. Optimized content suggestions and article ideas aligned with search intentions and potential traffic to feed your editorial calendar. These tools help you clearly communicate results to stakeholders and justify the necessary investments and convert insights into measurable gains.

What Semrush is not

This software is not an isolated solution or a simple toolbox. It does not replace your marketing team or the overall strategy, but serves as a compass and digital workshop. It does not impose a single user manual; it adapts the recommendations to your sector, your market and your objectives. And it's not just superficial relationships: every piece of data is contextualized and actionable. This avoids misunderstandings about what you can expect from the tool and when you can measure the gains.

Conclusion and perspective

By combining data depth, speed of execution, and practical advice, Semrush helps marketing managers drive SEO and content performance at scale. Its AI-based model makes it possible to anticipate trends, allocate resources more accurately and monitor the return on investment. It's a platform that prioritizes clarity, predictability, and measurable progress without excessive promises. For growing teams, this means being able to progress without relying on a single expert or a cumbersome process.

SE Ranking software website

SE Ranking

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
SE Ranking software website

SE Ranking is an artificial intelligence-based SEO software that helps you understand, track, and optimize your online presence. Its promise is simple: transform data into concrete actions to gain visibility and performance.

SE Ranking Description

Modern SEO is more complex than ever: keywords are changing rapidly, data comes from multiple sources, and indicators are fragmenting between audit, monitoring and competitive analysis. Without a unified tool, teams spend time collecting, verifying, and assembling reports, which can dilute priorities. SE Ranking meets this challenge by offering an all-in-one platform that transforms data flows into operational recommendations for each stage of the SEO journey. Integrated AI offers prioritization based on historical data and growth signals. This helps teams estimate potential impact and allocate resources where they matter most.

Features

A clear guide to 3 to 5 key features and benefits: Position tracking to identify opportunities, On-Page SEO Audit to correct technical flaws, Competitive analysis to adjust the strategy, AI content generator to speed up the writing process, and Reporting and collaboration to align teams. These functions work together without friction and provide you with actionable insights in real time. Customized tests or demonstrations can be offered to assess the suitability with your team.

Positioning

SE Ranking is not a simple keyword book or an isolated audit tool. It is not a solution limited to static dashboards: it does not replace human expertise, but it amplifies it. What it is not either, it is a unique product that promises results without experimentation: the tool requires a configuration adapted to your sector and your objectives, and regular uses to take into account the evolution of SEO and AI. The software doesn't eliminate human thinking; it amplifies decisions based on data. It requires an adapted configuration and governance around data.

Conclusion

In summary, SE Ranking brings together the data, tools, and workflows needed to drive an AI-powered SEO strategy. For a marketing executive or manager, it offers a clear overview, consistent metrics, and the ability to act quickly when faced with opportunities and risks, without information overload or unrealistic promises. It respects data security and confidentiality standards, and is easily integrated into your existing tools.

Ovirank Is a Better alternative.

+500 Businesses are already using Ovirank

Ovirank est choisi par +100 marques, équipes marketing et agences dans le monde

Adel Lucas
carole whakata
Carole Lainé
Alex Invest
Antoine Varraso
Audrey Marangon
Audrey Maragon
Cheima Braiki
Guillaume Lujan
Joris de Sousa
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Julie Martin
Lamia Zinai
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Luc Allain
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Romain AI
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Sandrine Chissos

Compare Semrush with other AI mention tracking software

Still have questions about Semrush and SE Ranking?

Frequently asked questions about Semrush

What is Semrush?

Semrush is a tool that helps users track and optimize their SEO. It offers features like keyword tracking, backlink analysis, and site audit.

Can I use Semrush for free?

Yes, Semrush has a free version with limited features. To unlock advanced options and increase quotas, you need to upgrade to a paid subscription.

How do I cancel my Semrush subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access will end at the next deadline.

Frequently asked questions about SE Ranking

What is SE Ranking?

SE Ranking is a tool that helps users improve their visibility on the web by managing SEO. It offers features like position tracking, keyword research, and site audit.

Can I use SE Ranking for free?

Yes, SE Ranking offers a free trial and paid plans to access all features. To make full use of the tool, you need to upgrade to a subscription.

How do I cancel my SE Ranking subscription?

You can cancel your subscription directly from your account settings. Go to the Subscription or Billing section, click on “Cancel subscription”, and your access will end at the next deadline.

Is your site well referenced on Google and AI?

Otherwise, Ovirank can help you optimize your content, find the right keywords, analyze your visibility in LLMs like ChatGPT.
A single platform to dominate Google and AIs.